Since 47.4% of TikTok’s active users in the United States are under the age of 30, most business owners automatically assume that it is a social media platform aimed at the Generation Z demographic. While it’s true that businesses may struggle to find success on the platform, the popular belief that TikTok is just for fun is largely unfounded.
TikTok is a video-editing app that emphasises the production of high-quality short clips.
YouTube has an endless supply of popular videos on any topic, so it’s easy to find something you weren’t expecting.
You can make and edit videos that you can then share with the world through this social media app’s impressive set of tools. Micro-blog content, comedic skits, and other short videos can all be made by users lip-syncing to music.
Commercial Use of TikTok
Like other social media sites, TikTok offers various account tiers, each with their own set of perks. In addition to the Business account, it also includes the Creator account.
Account on the TikTok Creator Platform
As a new user, you’ll automatically be given access to TikTok’s Personal account tier, which lacks access to analytics tools and other premium features.
The creator’s account and a business account with additional features are both included in the pro account.
A Business Account on TikTok
TikTok’s developers are already coming up with new ways for businesses to leverage its highly engaging medium for direct consumer marketing, even though the vast majority of active TikTokers.
A Step-by-Step Guide to Creating Your Own TikTok
TikTok provides its users with a variety of cool tools to express themselves in new and exciting ways.
To edit and enhance your TikTok video, you can use a wide selection of add-ons, soundbites, simple special effects, and filters. You can also select videos from your device’s gallery or camera roll to upload.
The following steps will help you make and save a form on the go:
- First, Select the plus sign (+) at the bottom of your TikTok homepage.
- Two, a red circle will appear on the screen to indicate that recording can begin.
- Depending on how long you want your video to be, select either the 15-second, 60-second, or 3-minute option above the red circle. To start recording, select the red circular button.
- Third, select the Sounds tab at the top of the screen while recording to add music to your video. Add your audio either before or after you record.
- Fourth, TikTok provides you with additional editing tools to help you add that final flourish of quality and originality to your videos. You can customise it with a variety of tools like text, stickers, voice effects, voiceover, and trimming.
- Five, when you’re done editing, hit the “next” button at the bottom of the screen.
- To publish immediately, tap the red “Post” icon in the bottom right; to save for later, tap the white “Drafts” button.
TikTok LIVE: The How-To
If you want to go LIVE on Tiktok, you need to fulfil two major prerequisites:
The first requirement is that you be older than 16 years old, which can be verified by entering your date of birth when you first sign up for a TikTok account.
Second, you need at least a thousand people to follow you.
If you want to go live on TikTok, here’s a quick primer:
- Launch the app by touching the plus sign (+) at the bottom of the screen.
Go to the menu and choose LIVE.
In the preview, you can give your Livestream a title, toggle comments on or off, apply effects and filters, and even share it on social media or through a messaging service.
- Third, start your live broadcast by tapping the “Go LIVE” button when you’re ready.
- Tap the power button at the bottom of the menu screen to end your Live event when you’re done.
- Fifth, a Livestream won’t be available forever like a video you record, edit, and then post to your TikTok feed, so take advantage of it while you can!
TikTok, on the other hand, records your LIVE session and makes it available to you in the Settings and privacy > LIVE Replay menu option. Your LIVE can then be viewed again, saved to your device, and shared.
Timing your TikTok videos for maximum views
Because of TikTok’s constant activity, the optimal time to upload content will vary by day of the week and audience time zone.
Posting early in the morning on weekdays like Monday through Thursday is recommended. The vast majority of people today log into their preferred social media platform first thing in the morning to see what’s been happening since they last checked. It’s not uncommon for users to log onto TikTok during the lunch break to get a new perspective or kill some time.
The TikTok Money Guide:
TikTok provides users with a number of revenue streams, including:
The Creators’ Fund on TikTok
Only creators in the United States, the United Kingdom, France, Spain, Germany, or Italy can receive payouts from the Tik Tok creator fund. You must be at least 18 years old, have at least 10,000 followers, and have at least 100,000 video views in the last 30 days within any of the countries listed. You must also follow TikTok’s community guidelines and Terms of Service.
Affiliated brands with TikTok
Partnering with a brand and making content that advertises and promotes that brand is another way to make money on TikTok. When you have a diverse readership and high traffic, this strategy will be successful. You and the brand can work together on sponsored projects and exchange payment for promotional content.