Since the TikTok For You page loads automatically whenever a user launches the app, it’s a prime location to attract new followers and expand your network.
Producing videos with the For You page in mind is a smart move for creators and brands looking to increase interaction.
In this post, we’ll show you six methods that have been proven to increase your chances of being featured on TikTok’s For You page.
Where Can I Find TikTok’s Personalized Home Page?
TikTok’s For You page, much like Instagram’s Explore page, is an endless feed of content that the app’s algorithm has determined you will enjoy.
The algorithm considers the videos you’ve liked in the past, the accounts and hashtags you follow, your location and language preferences, and the content you create.
However, there is a key distinction between the Explore and For You sections.
Instagram’s Explore tab is buried beneath your main feed, which is made up of photos posted by the people you’ve chosen to follow.
The roles are switched on the video sharing platform TikTok
The app’s main hub is its For You page. Instead of showing you videos from the people you’re following, TikTok will show you videos it thinks you’ll like, most of which will be from creators you don’t know.
This is beneficial for the creative community and commercial enterprises.
In order to be featured on the For You page, you don’t need a huge number of followers, and if you are, you will be exposed to a massive new audience.
Need some insider tips for dominating TikTok? Take a look at these 10 suggestions from the marketers behind some viral videos.
Tutorial: Finding Your Way to TikTok’s “For You” Page
The goal of every TikTok creator is to have their content featured on as many For You pages as possible.
But how do you stand out from the crowd and make it onto the FYP when everyone else is doing the same thing?
While there is no foolproof method to guarantee that your videos will appear on the TikTok For You page, you can increase your chances by following these guidelines:
- Publish During High-Traffic Intervals
- Make Use of Useful Hashtags
- Follow the Currents of Opinion
- Focus your creativity on your specific niche.
- Try Varying Your Video’s Length
- Work with Other Artists
One Must Publish During Busy Times
Knowing when to post on TikTok when you want it to get the most views is the first step in growing your following.
The math is easy: you’ll reach more people if you post when they’re most likely to be online.
The more views and positive comments your video gets at first, the more likely it is to be featured on the For You page.
The best time to post for your brand will likely differ from the best time to post for other brands, so you’ll have to experiment to find what works best for you.
But there’s a simple method for determining when you should publish your content. Make a new TikTok account, or upgrade your existing one, and you’re good to go. In your account’s settings, click the link labelled “Manage Account.”
As a second piece of advice, make good use of TikTok hashtags.
As you browse the For You page, you may have noticed that the majority of the videos contain hashtags. One of the best ways to get more views on TikTok is to make use of hashtags, so its no surprise that this is the case.
Hashtags on TikTok function similarly to those on Instagram in that they help organise and make your content more discoverable.
However, excessive hashtagging is not required. Replace them with well-thought-out, widely-used hashtags that accurately describe the content you’re sharing.
A third piece of advice: ride the wave of popular opinion
Some of the most popular content on TikTok is the trending videos that appear for a short time and then disappear.
Videos of creators attempting new trends, often with the help of a song or video effect, can be found on the For You page. Check out the app’s Sounds page to see what’s trending, then use that to inspire your own unique take on the topic.
Advice No. 4: Find a way to stand out in your specific field by using imagination
Lip-syncing and viral dance videos may seem to be the norm on TikTok to an outsider. The platform is especially successful for specialised content, and users actively seek out and follow distinct accounts covering a wide range of interests.
So, give your attention to making engaging, original, and business-related content.
fifth hint: try out different lengths of videos
Some of TikTok’s most popular creators subscribe to the belief that longer videos have a lower chance of being featured on the For You page.
Why? Many users speculate that the TikTok algorithm rewards content that was viewed in its entirety or repeatedly by its users, which would explain why shorter videos have a higher completion rate.
TikTok allows users to upload videos of up to one minute in length, so playing around with this feature is encouraged. Note how many more views, likes, comments, and followers you get as a result.
The sixth piece of advice is to work with other TikTok content makers
If you want to expand your TikTok following and exposure, teaming up with other content creators is a fantastic idea. And if the creator you’re working with is featured on the For You page often, your content will likely get shared widely.