During Covid-19’s digital transition, it’s no secret that TikTok’s popularity skyrocketed. While more people use Facebook for fun and networking, businesses have figured out how to use it to stand out in the crowded online retail space.
This year alone, the platform has seen a surge in creator and brand-based content on the strength of its global influx of downloads, solidifying its position as the preeminent venue for content monetization and increasing brand recognition.
‘TikTok’s user base has exploded in the previous couple of years, and the amount of time people spend on the app is astonishing,’ says Debra Aho Williamson, the principal analyst at Insider Intelligence. It’s no longer only a dancing and lip-syncing app. It starts fads and helps people interact with their favourite creators in meaningful ways, which keeps viewers interested in video after video.
TikTok is a pioneering platform as we enter the Social 2.0 age. First-mover initiatives like the TikTok Store are simply the tip of the iceberg for a future in which social platforms become a hub for e-commerce prospects, and social media sites will be dominated by brands.
Read on as we examine the future of the e-commerce industry and how TikTok may play a major role in it, as well as the benefits of employing social media platforms for e-commerce success.
TikTok’s Explosive Growth
TikTok is one of the most interesting social media apps of the previous decade, with over 1 billion active monthly users as of the beginning of 2022. There have been hundreds of hot challenges, animations, and noises on the platform, as well as an influencer-based explosion like no other social networking site has seen before, all thanks to users’ continued creation of their own content.
Experts argue that the natural digital shift of the epidemic has increased the platform’s appeal among Gen Z and Millennial demographics after Apptopia announced that TikTok was the world’s most downloaded app in 2021, peaking in quarter one of 2020.
How does the launch of TikTok Shop change the face of online shopping?
Due to the rising demand for branded content on the site, TikTok teamed up with e-commerce platform Shopify in 2021. It’s no surprise that TikTok has taken “social media shopping” to the next level, given the success of ad-based content for content producers, companies, and TikTok itself.
TikTok has advanced from simply facilitating the sharing of affiliate links by enabling users to shop for products directly on the platform, which has dramatically increased the potential for e-commerce firms to make sales.
Shopify said in a blog post about the relationship that “social commerce is one of the fastest-growing channels for Shopify merchants,” particularly as more creators rely on these platforms to create their businesses. “Soon, Shopify merchants with a TikTok for Business account may add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that straight links to their online store.
Tutorial on Integrating TikTok with Your Online Store
TikTok can be used in a variety of e-commerce contexts. Some of the innovative possibilities for companies on TikTok include: hosting live merchant-led shopping events; forming strategic partnerships with the platform’s most popular influencers and content creators; and
If you’re a business using TikTok, you can host “live shoppable events” in which viewers can watch while you or a co-host discusses a product or service while it’s displayed for purchase in the bottom left corner of the screen.
Similar to traditional shopping networks, consumers can take advantage of discounts and expert advice in real time, while businesses reap the financial benefits of increased sales.
Due to consumers’ increased trust in influencers’ judgements and their propensity to spread influencer-led content to their social networks, influencer-led purchasing will be one of the most successful brand marketing strategies in 2023.
Repeated Actions Every Month
Based on the most recent content trends, seasonal holidays, and the most popular brands, TikTok Shop launches new campaigns and discounts every month.
Participating in TikTok-driven trends increases your chances of being seen, since promotional efforts will be included on a larger number of further views.
Online Retail’s Bright Future on Social Media
TikTok is a pioneer in the e-commerce space, and it will remain such as we move into the future.
Shopify reports that more than 67 percent of TikTok users have been influenced to make a purchase within the app, signalling a shift in consumer behaviour away from traditional e-commerce platforms and towards the social media landscape.
In 2023, brands that want to keep selling to Gen Z and Millennial customers will need to focus on providing platform-based experiences. A new social media generation has emerged with shifting consumer attitudes, one that expects instantaneous commerce, influencer-led collaborations, and an acute awareness of emerging demographic patterns.