A Handy Reference For 2023’s Social Media Image Dimensions

In that brief amount of time, 17 ms, people have already formed an opinion about you. Your social media cover photo is the first impression potential customers will get of your brand.

To ensure that your cover photo appears fantastic across all channels and devices, you should pay close attention to the dimensions specified by each network for cover photographs, profile pictures, and image postings. Your images should not only be aesthetically pleasing, but should also convey a unified message that is consistent with your brand and marketing objectives.

This is why we made this size suggestion for photos to use on business-to-business social media platforms. Make sure your firm is presented in the best light possible by using the stated measurements and the recommendations that follow.


Photo dimensions for Facebook cover: 820px x 312px

Facebook recommends a profile picture of 180px by 180px.

The recommended dimensions for a Facebook image are 1200 pixels wide by 630 pixels tall.

*Facebook profile pictures will appear at 170 x 170 pixels on desktops and mobile devices, respectively.


Cover photos for Twitter must be 1500 pixels wide and 500 pixels high.

Twitter requires a 400x400px image for your profile.

*Recommended picture dimensions for Twitter posts: 1600 by 1900 pixels

*Twitter no longer crops photographs to a square aspect ratio; feel free to share and promote your stunning Instagram photos.


We recommend using a cover photo that is 1128px wide and 191px high for your business’s LinkedIn page.

Photo dimensions for LinkedIn business pages should be 300 pixels wide and high.

In order to upload an image to LinkedIn, the recommended dimensions are 1200 pixels wide by 627 pixels high.


Cover images for YouTube must be 2048 pixels wide and 1152 pixels high.

Picture for your 800px by 800px YouTube profile
Video and thumbnail resolution for YouTube: 1280 x 720
The recommended dimensions for an Instagram profile picture are 320 pixels by 320 pixels.
A 1080px by 1080px picture is the recommended size for Instagram posts.
1080 x 1920 pixels for Instagram Stories

Foster a Uniform Brand Image

Customers will remember you more if your cover photographs are memorable and consistent with the brand’s other materials like its website and emails. Make sure that every cover shot you make for every channel adheres to your brand guidelines by creating a style guide that includes your company’s colours, typefaces, and any other relevant information. Consumers that interact with your brand across several platforms should identify it quickly.

Recognize That There Are Size Constraints

As visuals account for 90% of all information processed by the brain, it’s crucial to select brand-appropriate photos that can be easily cropped and scaled to match different websites. If you try to use the same image with text embedded on several social media platforms, you will inevitably lose some of the text and the formatting will be wrong. Instead, pick a single photo that can be easily sliced up into different dimensions to fit the recommended cover photo sizes across various social networking platforms. You should add the text after you’ve cropped the image, as it needs to be in a certain spot. Know your limits and make the most of the available space.

Think About Mobile Aspects

As mobile devices now make up 80% of Twitter’s user base, it’s crucial to check out how the image looks in that context as well. Some services may compress your photo or crop it before displaying it. Your text may be unreadable on a mobile device if it is too tiny. Put your mobile platform through its paces. Your page as a whole will seem unprofessional if your image is cropped improperly or the text is difficult to read.

Your brand’s consistency in the eyes of current and potential consumers may be boosted by making sure your cover photographs are in line with your brand’s messaging and style guide. If you want to grab people’s attention in the split second it takes to load a cover photo, you’ll need to build it from scratch for each platform and adhere to the specified dimensions.