You’re familiar with it, your brand is probably all over it, and you can easily waste hours of your life scrolling through it. TikTok has revolutionised the social media landscape, with more than a billion users. TikTok has proven to be an effective business tool for many brands, and as a result, it is here to stay. It’s time to make a TikTok schedule if you want to maintain a steady stream of content and a manageable workload.

Users are 2.5 times more interested in short-form video than long-form, making TikTok, a short-form video app, a potent place to engage your audience. The emergence of yet another platform, however, places additional demands on social media professionals, who face bandwidth constraints as one of this year’s most pressing issues, per the Sprout Social IndexTM.

TikTok app scheduling: the how-to

TikTok’s Video Scheduler for Creator and Business accounts was released in the spring of 2021, much to the delight of social media managers everywhere.

With this function, you can plan ahead for as little as 15 minutes or as long as 10 days with the content you want to share.

If you want to schedule native TikTok content, here’s how:

• First, access TikTok through any web browser: Keep in mind that the scheduler is only accessible from a desktop computer. Just sign in and hit the “+ Upload” button over there on the right.
• Second, post your content and get it ready to go: Everything you would normally do before publishing can be done in the “upload video” window. You can personalise your video by including captions, TikTok hashtags, mentions, a cover image, a copyright check, and a variety of other options.
• TikTok uploads should be scheduled for Step 3: A video cannot be changed after it has been scheduled. Before clicking “schedule,” take a moment to double-check for typos and other settings errors. To schedule a video, simply flip the switch to the “on” position. The time and date of publication will be editable in two separate boxes. Be sure to check your computer’s time zone settings.
• The fourth step is to double-check quickly: Inevitably, blunders will be made. To avoid the unpredictability of Murphy’s law, make sure your content is published at the appropriate times. Scheduled updates can be viewed in your Profile, under “Drafts.”

Suggestions for organising your TikTok uploads

It’s time to start making plans. You should consider how your TikTok schedule ties into your overall social strategy as you fill out your content calendar.

If you want to keep up with the competition, you’ll need to constantly improve your content strategy as you post (39% of marketers expect the app to be one of the platforms they use most this year).

A few recommendations and suggestions are provided below.

Keep a consolidated content schedule in place

There can be a lot of moving parts and silos when you have to manage content across multiple platforms and posts.

Make use of a content calendar to keep track of when you’re posting to each of your social media channels. This helps you stay on top of things, monitor whether you’re over- or under-posting, and provides a convenient resource for your team.

Remember the optimal times to post

When deciding which videos to feature on the For You Page, one of the best places to get discovered and grow on TikTok, recency is a factor.

Sharing content when people are most likely to see it is essential.

Earlier, we discussed how Sprout can tell you when it’s best to post to get the most interaction.
Similarly, you can accomplish this on the video-sharing platform TikTok. When your target demographic is most likely to be using the TikTok app, you can find out when that is by:

• Select the three-dot menu in the upper right corner of your profile.
• Utilize the Business Productivity Suite
• Analyze Data by Tapping Analytics
• Select Followers from the menu bar.
• Check out the “Follower activity” section below to see when and on what days your audience is most engaged.
• The best times to post may fall during non-traditional hours, so it’s important to schedule posts in advance.
• Create a streamlined procedure for team and personal approvals.

It’s always good to have a second set of eyes on your social media accounts, whether you’re working alone or as part of a team.

For the sake of quality control and to reduce the number of cooks in the kitchen, it is important to define a structured review process for your TikTok content, and all content.

Message Approval Workflows are pre-configured in Sprout and can be modified to suit your needs. You can simplify the approval and collaboration process by creating and selecting unique workflows for different types of posts or channels.

Examine how well your profile and updates are performing

It’s a good idea to check your TikTok analytics on a regular basis to see where you’re succeeding and where you’re falling short. Try different things out until you find out what works for you.

Learn how your TikTok profile and content are faring, both independently and in relation to your other social profiles, with the help of Sprout. You can use the Cross-Network Reports, such as Profile and Post Performance, to gain insights from the most important metrics, which can then be used to inform your strategy.

Maintain consistent communication with your target demographic

Don’t forget to keep up with your audience in the TikTok comments once your posts have gone live.

There’s a reason they call it “social” media, after all. Having a conversation with your audience is a great way to show them you care and build rapport.

Cross-platform audience interaction is essential. Use a centralised inbox like Sprout’s Smart Inbox to monitor feedback from multiple platforms simultaneously, including TikTok, Twitter, and more.