Average Revenue Per User for Snap Inc. in North America Increases Third-quarter revenue for Snapchat was announced at $679 million, up 52% year over year, while DAUs climbed 18% year over year to $249 million. The North American ARPU was a very interesting statistic to us. Generally […]
Average Revenue Per User for Snap Inc. in North America Increases
Third-quarter revenue for Snapchat was announced at $679 million, up 52% year over year, while DAUs climbed 18% year over year to $249 million. The North American ARPU was a very interesting statistic to us. The global average revenue per user (ARPU) climbed by 28% to $2.73, while in North America it surged by 46% to $5.49.
The reason it matters to us. Evan Spiegel, CEO of Snapchat, has stated that the firm is investing heavily in its user base and marketing strategies. The accompanying graphic, taken from the business’s third-quarter results presentation, shows that the corporation is, indeed, benefiting from its efforts.
Snapchat will also keep augmented reality development in high regard. When asked about the rapid growth of the augmented reality industry, Spiegel responded, “The adoption of augmented reality is happening faster than we had previously anticipated, and we are working together as a team to execute on the many opportunities in front of us.”
Virtual try-on experiences enabled by augmented reality will be available from brands including Champs Sports, Clearly, Essie, Hoka One One, Kohl’s, Levi’s, Jordan Brand, and Sally Hansen thanks to the company’s partnerships with these brands.
Facebook starts to encroach on Nextdoor’s territory.
According to a story from Wednesday, “Neighbourhoods” is being tested by Facebook in Calgary, Alberta. “More people than ever are using Facebook to participate in their local communities,” Facebook stated in a statement to Bloomberg.
The reason it matters to us. Against monopolies and shamuses. Facebook’s expansion into new markets or imitation of competitors is nothing new. According to Bloomberg, Nextdoor is planning to go public with its social networking service, which was designed from the ground up to facilitate local community relationships.
Nextdoor’s advertising services now cater to both small companies and large corporations, not only real estate agents. If Facebook’s Neighbourhoods pilot catches on, it might provide serious competition for Nextdoor in the race for advertising money.
Formats of social media advertisements are more popular in some countries than others.
Video (34%), followed by carousels (22%), was chosen as the sort of social media ad people are most receptive to receiving. Smartly.io revealed that customers have the least interest in using chatbots or messaging applications.
The reason it matters to us. These results highlight the need of varying your ad forms, especially when targeting various areas. However, market participants are well aware that customers’ stated preferences do not necessarily translate into sales success. According to Smartly.io, “for optimal results,” ad creatives should “balance consumer preferences with platform usage habits.”
Branded material on Instagram now has stricter age restrictions per post.
According to a report from AdWeek, Instagram is giving advertisers more say over age restrictions for promoted content on the network. Companies and content makers may now restrict their Instagram branded content feed postings to users above the age of a certain number. Instagram said last week that users may now choose between a global minimum age and country-specific minimum ages.
The reason it matters to us. By providing such fine-grained control, marketers will be better able to comply with legal age restrictions and tailor their content to the proper demographics. It’s also a smart move for protecting your brand’s reputation.
