How To Leverage Instagram Games For Brand Growth?

Do you like to test your knowledge with Instagram Stories quizzes or Instagram Bingo?

Those Instagram games were fun to play, but you might not realise how valuable they are to the brands that created them.

For obvious reasons, Instagram has become an essential aspect of every company’s social media marketing plan. It’s a fantastic platform for developing your brand’s identity and adjusting it in response to feedback from your target demographic.

Instagram is always adding new ways to connect with your audience and showcase your work, such as Instagram Live, Instagram Stories, and Instagram Reels.

The concept of “Instagram games” is unfamiliar to me.

When compared to Facebook or Snapchat or other downloadable mobile games, Instagram Games are in a league of their own.

Instead, they serve as more of a challenge to whoever is following you. The activities you assign are simple and enjoyable, and you include clear instructions. Those who succeed in completing the challenges are declared victors and awarded a prize, which may range from public recognition to a tangible item.

What tools are available to make Instagram games?

Instagram games are a great way to pass the time, but that doesn’t mean you can just show up and start playing. You need to put some serious thinking into your games if you want to get the benefits they offer.

You may now build your own Instagram game in a variety of ways, such as by issuing a new challenge or by hosting short games in your Instagram stories. Or you might put up a quick game to get people talking about what you’ve shared.

It’s a terrific post, it livens up your feed, and it can help you gain a lot of exposure.
To assist you, here are some pointers:

Choose Your Objective

Before you publish a game or challenge, you should define your goals.

Perhaps you want people to visit your page or become followers. Meshki illustrates one strategy for expanding one’s network: encouraging current followers to spread the word by tagging their friends. With this method, you can reach a wider audience with your content and wares.

Add some excitement to the game

The most important part of your Instagram Game is to keep your followers interested and involved. In order to entice people to utilise it, it needs to have an appealing design and sound.

Keep in mind that their input is crucial to the project’s success.

Therefore, be as imaginative and original as possible when making your game. Make it more engaging by include jokes, emojis, GIFs, and other elements that are consistent with your brand.

Promote your brand name

Use your brand name and logo in any content related to the game so that your audience knows the challenge is coming from you.

Users need to know who to contact in case they have any questions, therefore this is crucial information.

Then, your challenge may be well received even if you don’t include your brand’s name or emblem. You could lose out on the challenge’s potential increased exposure, popularity, and subscriber base if you choose to ignore it.

Entice your readers

Tell people what they may expect to gain and why they should try out your game. Make the rules and benefits of winning the challenge obvious.

Adding a reward to your games is a great way to boost participation.
You might also feature contributors and repost their work in your own Instagram story or post.

As long as it serves its intended purpose and is within your budget, any type of incentive will do.

Finally, the incentives should be mentioned alongside the rules.

Maintain a minimal approach

Keep things as straightforward as possible, as should go without saying. An overly complex or drawn-out one can wear folks down and lose their interest. This, in turn, will have an impact on how many people play your game.

Start by cutting down on the number of steps and guidelines in your challenge. Then, make sure the actual work involved in the assignments is minimal.

Leave no room for confusion by giving your readers no ambiguity whatsoever.

Keep in mind that the best Instagram games are those that are easy to pick up and play.

Instagram story game concepts to boost profile likes and followers

Businesses are engaged in a fierce battle for consumer attention on social media, particularly Instagram, as a result of the global pandemic. Instagram is a great place to reach a large audience, and adding games to your plan can help you stand out from the competition.

While it’s important to take risks and be imaginative while making games, there are several tried-and-true methods that always win over players. Some examples are as follows:

That or This?

No of the outcome, a “This or That” challenge is always fun. The guidelines are straightforward, and the template explains everything the user needs to know.

You may either put it on your feed and invite your fans to vote with their comments, or you can do it privately.

Polls and quizzes based on the story

Instagram’s poll and quiz sticker features are great for increasing interaction with your audience and promoting your company.

Making brand-related quizzes is a fun approach to get people interested in learning more about your company.

A series of “Two Truths and a Lie” or “How well do you know us?” quizzes are one option.


In the game of bingo, players mark out the boxes that correspond to the actions they have taken. They are consistently popular on Instagram, making them a good marketing opportunity.

A brand-appropriate Bingo layout is what you need to accomplish this. It’s up to you whether you share it in your feed or narrative. In order to participate, your audience must snap a screenshot, tick the boxes that apply to them, and then tag you when they share the image online.