Instagram is one of the most widely used social media platforms because of the direct access it gives marketers to their target audience and the high probability that their material will be seen by more individuals in that demographic. We’re all aware that Instagram’s algorithm might shift at any time, making it that much harder to get people to watch your videos on the site at a time when material is being produced at an unprecedented rate. This should not be taken as licence to abandon your regular updates in favour of sporadic ones. In the end, investments are always worth the time, effort, and resources put into them.

Instagram has evolved from its humble beginnings as a social networking platform for sharing photographs to one that now supports videos of up to sixty seconds in length, and the sheer volume of information created every day on this platform is staggering. There is a plethora of content types and formats from which to choose when communicating with your audience as a company, from narratives to regular updates to reels to videos. It’s not simple to get people to watch your Instagram videos unless you’re ready to spend money advertising your content on the platform and learning where to purchase Instagram followers.

Here are a few tips to help you boost your Instagram video views.

At the beginning, put up a ton of reels

Not many individuals realise how influential Instagram reels can be. When you want to obtain more attention for your Instagram profile, more views, and more Instagram followers, a reel is your best bet. Keep in mind that this does not give you licence to bombard your fans with Instagram highlights or upload meaningless material. Every one of your posts requires careful preparation and optimization, including the use of hashtags, appropriate keywords, pertinent descriptions, and other elements. With TikTok’s meteoric rise in popularity throughout the globe, Instagram’s heavy emphasis on reels may be traced back to the platform’s need to better compete with the videos and material found on TikTok.

Choose the best time to upload your video on Instagram and stick to it

While it’s true that each Instagram account has its own unique following, publishing inconsistently or at the incorrect times might have a negative impact on your profile’s engagement rate. One of the simplest strategies to improve your Instagram views and engagements is to post videos, especially at times when your followers are the most active. Instagram’s algorithm is like a feeding frenzy; the more you give it, the more it will promote your material to the feeds of your followers and target audiences. Nevertheless, it’s not clear how to determine the optimal posting time or content. Instagram provides an analytic page for each user’s account that details information like the gender and age distribution of their following, the optimal time of day to post on Instagram, and the countries and regions from where the majority of their followers originate. Having a strong online presence on Instagram may help you reach a wider audience, boost video views, attract new followers, and build your brand.

Using advertising to its full potential

Post the video to your Instagram story after you’ve published it, then promote it throughout all of your networks by sharing the post’s URL. You’ll get more eyes on your Instagram post and boost your audience size in the process. Posting it on your story using stickers and other elements that are offered for Instagram stories helps traction to come your way, as many of your followers will see it. In addition, you can increase your post’s visibility by purchasing Instagram ads, which will cause it to show up in the feeds of your intended audience and, consequently, increase not only the number of views your post receives, but also, if the content you create is compelling, the number of people who decide to follow you.

Engage with popular Instagram profiles

For obvious reasons, Instagram gives a lot of weight to engagements and conversations between genuine and active user profiles since, well, that’s what social media is all about: people interacting with each other. You need to be socially interactive if you want people to see your Instagram videos, and if you want to engage with users who already have a large following, because while those users may or may not see your comments, their followers will, and that could lead to more Instagram views and, if your content is particularly good, new Instagram followers.

It should go without saying, but if your Instagram videos aren’t getting many views, it might be because you haven’t optimised your profile, you haven’t been posting often, or any combination of the three. Consistency is key while working to establish an active and responsive online community, as it takes time, effort, and patience to do so.

Ensure the Instagram video you share with your audience is captivating

Instagram will prioritise your Instagram video in the feeds of your followers based on how much time people spend watching it. This signals to Instagram that your content will improve users’ average time spent on the site, which in turn increases the likelihood that they will show your post to others. They can then promote your material to other Instagram users who have shown an interest in content like yours, increasing the likelihood that they will follow you.